Avaada Group, an integrated clean energy conglomerate, launched a brand campaign, ‘Always Clean, Always On’, underscoring the ...

Modern marketing has perfected the art of manufacturing FOMO. A combination of countdown timers, limited-stock prompts, ...

In India’s frenetic retail landscape, few sectors have captured cultural momentum and commercial attention as quickly as ...

Using six years of proprietary credit card data and analytics from Pyxis, Bain and Company found that Black Friday has ...

The idea that women have ‘ruined’ anything is especially adorable in India, considering reality. The female labour force ...

Agency of the Year. These awards have been running for over thirty years now, and somewhere along the way they became the ...

Jewelbox’s new campaign with Vaani Kapoor positions lab-grown diamond jewellery as a contemporary expression of self-love and ...

VML has appointed Rakesh Chawla as CEO of VML Enterprise Solutions Hub (ES Hub), India in a bid to accelerate the agency’s ...

Featuring Deepika Padukone and leading creators, the films highlight the distraction of major beauty deals.

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ ...

The limited-edition range is supported by a new campaign amid a nationwide retail rollout.

For someone who has spent 25 years inside Perfetti Van Melle (PVM) India, Nikhil Sharma’s view of marketing is disarmingly ...