CTV transparency remains a flashpoint between advertisers and broadcasters. Plus: the chronic mislabeling of instream video.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Criteo's Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in ...

Yahoo’s endorsement could drive further adoption of the data transparency labels throughout the programmatic ecosystem after ...

Joel Cox, who co-founded the company with Miles in 2013 and now serves as the EVP of strategy and innovation, told AdExchanger that this new funding will allow Strategus to continue developing ...

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have been waiting for.

Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open ...

Advertising generated $46.8 billion of Meta’s total Q4 revenue, which was $48.4 billion, up 21% year-over-year. Meta’s stock ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating ...

Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel's ...

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...