The McDonaldland characters have returned as the chain leans into nostalgia and tries to attract Gen Z. (McDonald's) By: ...

While Avocados from Mexico has not run a TV ad in the Super Bowl since 2023, the organization remains very committed to ...

The OMG agency supported a campaign targeting students who had never used chatbots, encouraging them to try ChatGPT.

As marketing budgets tighten, brands are pouring more money into influencers who can not only drive reach, but host IRL events, fuel cultural relevance and deliver measurable ROI.

Brands can combat Gen Z’s digital fatigue by creating content that surprises, uplifts and encourages intentional scrolling.

Linda Yaccarino, who recently left Elon Musk’s X social media site, is taking the helm at eMed.

Snap's shares fell more than 14% in after-hours trading even as daily active users topped analysts' expectations.

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Brands explored everything from absurdist humor to AI storytelling, from Super Bowl spectacles to low-fi stunts, in the first ...

Brands must stop mimicking culture and start building real-world value if they want to earn Gen Z’s time and trust.

HyphaMetrics won a jury verdict in a patent lawsuit brought by TV measurement heavyweight Nielsen, the first time a defendant ...

The final deadline for the 2025 Healthcare Marketing Impact Awards is one week away; submissions close on Monday, Aug. 11, at ...