More procurement executives are showing up in and around ad industry events such as Advertising Week New York as they seek to ...

As AI, social platforms and multimodal interfaces have transformed search, brands must create useful, human-centered content ...

Averages can create indistinct briefs and undifferentiated work; originality starts with deep, qualitative insight into human ...

Ad Age sat down with Dhar Mann and Sean Atkins during Advertising Week to discuss Dhar Mann Studios’ unconventional content and how the company is expanding its work with advertisers.

McDonald’s hypes the return of its Monopoly promotion.

The Ad Age Tech Power List honors the most innovative individuals shaping the digital marketing and advertising landscape.

This week, Agency Brief has the scoop on Shiner’s creative search, plus plenty more.

Unlike generic copilots or GPTs, our multi-agent framework acts, adapts, and orchestrates with the strategic precision and ...

Packaging focuses on simple ingredients as consumers and government regulators put more scrutiny on food ingredients.

Ahead of the final season of "Stranger Things" debuting next month, Target is recreating one of its ’80s-era stores as part ...

From ice cream to whisky, the flavor forecast has officially shifted, with pumpkin and apple no longer confined to pies and ...

Reality TV’s resurgence on TikTok offers brands a proven social strategy built on episodic content, recognizable ...