Augmented reality creation platform Blippar announced today that it has integrated its WebAR software development kit into Unity, the software platform that half the world’s games and many of its 3D ...

Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Much of the Windows mixed-reality platform depends on Unity. However, that’s not always the best option for many reasons, especially its licensing model that’s still very focused on the games market.

Kenneth Ma, left, a member of the University of Washington team behind the PrezVR virtual reality presentation app, gives a demo to Lawrence Tan, right, a fellow computer science student attending the ...

Meta Platforms (NASDAQ: META) has invested tens of billions into developing virtual and augmented reality (VR/AR) technology without much to show for it in terms of a viable new business segment. That ...

Oculus, the firm behind the Oculus Rift is currently on a major recruitment drive with over 100 positions currently available, 33 of which are for the Redmond, WA -based Oculus research division.

Oculus was a virtual reality company founded by Palmer Luckey. It was acquired by Facebook, now known as Meta, for $2 billion in cash and stock. Virtual reality has been a major initiative for Meta.