The upfronts, the biggest national market for TV advertising, are still a central place for trading in billions of dollars ...

In addition to the annual iSpot monthly pharma TV ad rankings, Tubular Labs provides an insight into how pharma brands are performing on YouTube.

Pinterest acquired tvScientific in December. The performance ad platform is specifically designed for connected TV sets via streaming content, and Pinterest advertisers will now h ...

TV advertising has ruled the media roost for 75 years. Now, advances in targeting and product placement are re-writing the ...

The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition ...

EDO, the TV outcomes company, today announced that it will provide advertising and media agencies with complimentary access ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

Future linear core TV advertising revenues will continue to decline by 6% to 8% for the next two years, according to MoffettNathanson Research. For 2025, total linear core TV ad revenues are expected ...

Researchers at Dartmouth College examined a database of television advertisements broadcast between March 2012 and February 2013 on 139 network and cable channels and found that more than 608 hours of ...

Though spending on pharmaceutical TV ads picked up last month following a summer slump, the third quarter’s overall total still paled in comparison to the preceding periods this year. In Q3, the top ...