When most PPC professionals think about Microsoft Advertising (Bing Ads for the holdouts among us), paid search is the default. You might remember shopping but too often, the youngest (and in my ...

Search Engine Land is your go-to source for Microsoft Ads news, strategies, and in-depth content. You’ll find a wide range of up-to-date and authoritative resources, including the latest news, ...

Rik van der Kooi, corporate VP of Microsoft advertising sales and marketing, will take the stage Jan. 19 to share Microsoft’s full vision for the future at Industry Preview in New York City. Microsoft ...