AI is transforming the marketing automation landscape. Is your business prepared to leverage this powerful tool for a ...

In some areas of marketing, relying too much on automation with a “set it and forget it” approach can weaken strategy, ...

Marketing automation or customer journey orchestration — which is best? Discover the ins and outs of each, and which will offer your business the most benefits. When it comes to CX approaches, ...

AI automation is changing B2B marketing. Aviatrix's CMO explains how his team uses LLMs and focuses on creativity and empathy ...

Marketing Automation has become a vital part of every business. It’s already tough to keep track of every lead. And consistently following up with all of them, instantly and effectively, is borderline ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

Pankaj Rai is a writer bridging the gap between technology and creativity with mindful words. He comes from an IT background, But he has a strong sense of creativity and marketing running through his ...

The printing industry is unique in that there are so many aspects of print, including the types, use cases, industries, and services, as well as the wants and needs of customers in how they interact ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. AI-powered marketing automation recorded a global corporate investment of approximately $94 ...

That's one reason agencies and marketing teams are looking to attain stronger growth through marketing automation integration. Another driver, at least for US agencies, is that agency revenue is ...

A company can use any number of tools to grow its business, but adopting a marketing automation suite into a company's sales process is one of the more necessary options. Marketing automation provides ...