The couple lives in Latitude Margaritaville, a residential development in Daytona Beach. They drove up to check out the hotel and said it was “beautiful” and the food was good.

Since welcoming its first residents in late 2017, Latitude Margaritaville Daytona Beach has sold an average of 558 new homes a year.

For many hotel managers, the August time slot for the Coke Zero has been a positive transition, adding another special event to summer calendar.