Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, ...

Still, relying only on a live audience limits their reach. “Core fans will watch hours of streams,” says Rafael Rocha, CEO of the marketing agency NuWave Digital. “Everybody else will ...

Hulu disappointed people with its glitch-prone Oscars streaming this past weekend, while TV viewing was fine. It was just the ...

Radio can thrive by adopting live streaming tactics like digital platforms, interactive features, and exclusive content.

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

Capcom used Stream Hatchet's technology and agency resources to support the highly successful launch of Monster Hunter Wilds ...

Sideqik, a GameSquare (NASDAQ:GAME) company focused on influencer marketing and intelligence, has signed a multi-year ...

Twitter?s live streaming capabilities came out quietly earlier this year but has already served up some of its biggest marketing content in the few months since it debuted. One of its biggest lands ...

DIRECTV will be testing Magnite’s Live Stream Acceleration (LSA ... after live sports inventory during key demand peaks,” said Ken Ripley, VP, Growth & Marketing at DIRECTV Advertising. “One of the ...