We found these sweet kits by DKE Builds (via TheDrive) that promises to turn any 1:64 scale die-cast car into a mini R/C drift car. It does take a little bit of know-how and some soldering skills to ...

Hot Wheels Rift Rally is a good example of combining physical toys with a mixed-reality gameplay component done right, and it's fun for all ages. Hot Wheels has been a staple in the minds of children ...

I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based company is a genuine Toy Empire and only second to The ...