At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick.

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...