If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...

As soon as June begins, the internet blooms in rainbow colors: Instagram profiles of major brands suddenly display rainbow logos, commercials celebrate diversity, and fashion houses launch limited ...