Weetabix mania swept the Big Blue Nation after Amari Williams shared that the British cereal helped fuel his performance in ...

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

I bought big yellow boxes of cereal from Aldi, Sainsbury's, Tesco, Asda, Lidl, Morrisons and M&S (which was orange) to see ...

A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky ...

Williams had eight points, 10 rebounds, six assists and three blocks in Kentucky’s 84-75 NCAA Tournament second-round victory ...

Kentucky head coach Mark Pope attributed center Amari Williams ' big performance -- 8 points, 10 rebounds, 6 assists, 3 blocks and a steal -- in the 3-seed Wildcats' 84-75 win over 6-seed Illinois on ...

Coach Mark Pope said Williams’ performance contributed to the win and credited Weetabix for his great game. Weetabix is the ...

A seven-foot basketballer from Nottingham who credits his success to eating five Weetabix a day is fast on his way to a ...