Reigning Big 12 POY JT Toppin spent his day supporting the youth and local food bank via Texas Tech's NIL collective, The ...

It’s believed Texas Tech will pay its players $55 million (revenue sharing + NIL) among all its programs this year, making ...

In addition to the Matador Club and Red Raider Club merger, Texas Tech has implemented the following in preparation for the ...

Texas Tech donor collective The Matador Club, formed in 2022, will move under Red Raider Club, founded in 1953, for launch of revenue sharing.

Texas Tech softball is coming off a national runner-up finish and has been thrust into the spotlight with a multi-millionaire pitcher in NiJaree Canady. However ...

In preparation for the July 1 implementation of the House v. NCAA settlement, Texas Tech Athletics integrated its official ...

Texas Tech will usher in a new era of intercollegiate athletics this July with a comprehensive plan that further demonstrates ...

Texas University announced Monday, June 9. The University will usher in a new era of intercollegiate athletics this July with ...

Former Tennessee softball infielder Taylor Pannell announced her commitment to Texas Tech out of the transfer portal on June 12.

When NiJaree Canady enters the circle, it is often goodnight for the opposing lineup. Texas Tech's star pitcher gave up just ...

The key piece of her move was an endorsement deal from the donor collective known as the Matador Club, worth just over $1 million. Since the Sellers became billionaires by flipping oil and gas ...

Back in January as I was working on the preseason story about NiJaree Canady, her name, image and likeness deal with the Matador Club, and the Texas Tech softball team's great gamble, I had to ...