U.S. advertising employment started the year with a small gain of 300 jobs in January; Omnicom’s U.S. employment fell by 11% ...
Dressed as a boxer, he then takes a victory lap with his supporters. “Pfizer is fighting for 8 cancer breakthroughs by 2030,” ...
Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.
The AI Super Bowl, with multiple tech giants clamoring to advertise advanced chatbots, already had its first big fumble, ...
Danone’s digital-first Super Bowl approach helps brands like Oikos and STōK Cold Brew Coffee tap into health and viewing ...
After showing up with a national in-game commercial last year, e.l.f. is running a livestream throughout the Super Bowl and ...
Rae then takes a literal million steps to reach the tax preparer’s office, which ends up being closed. She then awakes from ...
Among the notable campaigns for Feb. 7: more Super Bowl spots along with new campaigns for Bayer, Johnnie Walker, On and PETA ...
The overwhelming majority of brands are going for laughs, most of them with celebrity-packed spots full of silly visual effects. Aliens are a popular theme—Totino’s, Doritos and cookware brand HexClad ...
From Ad Age’s count, only four celebrities starring in this year’s Big Game ads are openly part of the LGBTQ+ community: ...
Burger King denied terminating its social media contract with Dentsu, despite a post on the fast food chain’s Instagram ...
Also: Paramount and Nielsen make nice, the latest on ad industry employment, macroeconomic news and data in a nutshell, and ...