The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON."

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights. On has rapidly expanded in all directions and is ready for its largest live audience yet.

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On.

Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating which letters are actually on the sneaker.