MMC says the app enables young people, particularly Generation Z, who do not own cars to experience the joy of having a car.

Mitsubishi-JP Universe’s ‘Miland’ app offers social networking in a virtual car world for its future consumers, particularly Generation Z.

Designed specifically with its Japanese market in-mind (for now, at least), the ‘Miland’ app is a joint venture between Mitsubishi and gaming specialist JP universe (established in 2022), and ...

TOKYO, Apr 1, 2025 - (JCN Newswire) - Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) announced the launch of Miland, a virtual car lifestyle app that connects users and their friends, in ...