If Kendrick Lamar plays his Drake diss track “Not Like Us” at Sunday’s Super Bowl halftime show, he’ll have to tone it down to avoid violating FCC standards.

Feuding with Drake turned the “Not Like Us” performer into hip-hop’s hottest artist. Now he will take music’s biggest stage in New Orleans—for free.

Follow live coverage of the Super Bowl LIX halftime show starring Kendrick Lamar, SZA and others as Kansas City Chiefs face Philadelphia Eagles

Kendrick Lamar's Super Bowl halftime show performance is expected to feature "Not Like Us" and shine a new spotlight on Lamar's beef with Drake.

The Super Bowl halftime show debuted in 1967, featuring marching bands from the University of Arizona and Grambling College (now, Grambling State University) performing "The Sound of Music" and "When the Saints Go Marching In.

Still, non-sports fans might want to tune into the Big Game for another reason: the 2025 Super Bowl halftime show featuring Kendrick Lamar.

The rapper's Grammy-winning diss track about Drake is currently the subject of a defamation lawsuit against Universal Music Group.

While NFL typically avoids political statements during Super Bowl halftime shows, Sunday’s Eagles-Chiefs matchup in New Orleans will feature the world’s most famous guest — Taylor Swift notwithstanding — and one of the most politically charged rap voices.

The Super Bowl 2025 Halftime Show airs at halftime, but when exactly the show starts can be difficult to say. The start of halftime depends on how the game progresses, but with a 6:30 p.m. ET kickoff, you can typically expect it to start between 8 and 8:15 p.m. ET. More details below.