Lamar Jackson is building a brand around the No. 8, which he wears for the Baltimore Ravens, and isn't afraid to go head-to-head with former athletes who lay similar claim to the number. Among them is Dale Earnhardt Jr., who used the number on his famous Budweiser-sponsored car earlier in his career.

Dale Earnhardt Jr. discussed his resolved trademark dispute with Lamar Jackson.Last week, Jackson filed an opposition claim with the U.S. Patent and Trademark Office to block Earnhardt's attempt at trademarking a JR Motorsports styling of his No.

Baltimore Ravens quarterback Lamar Jackson challenged a trademark application by Dale Earnhardt Jr. for the No. 8 style that had been used by JR Motorsports since 2019.