CEO Brian Niccol highlighted last week during the company's annual meeting that he was pleased at the early reaction to the ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks is bringing back one of its old initiatives: having baristas write customer names on cups. Not everyone is happy about it though.

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

Starbucks CEO Brian Niccol is focused on bringing the company back to its roots. During his first shareholders meeting March ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

Customers at a Starbucks in Chicago, Illinois. Starbucks wants customers to stay, sip, and linger longer – but only if ...

As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also swooning with a 5 ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

CEO Brian Niccol recently shared some positive feedback about the company’s new “Back to Starbucks” changes, which is its ...

Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...

Starbucks is trying to revive the old-time coffeehouse feel while adding some modern touches, Bloomberg is reporting.