In November 2024, Amazon introduced an AI-powered feature dubbed X-Ray Recaps for Prime Video. The feature was designed to create generative AI summaries of shows and episodes, and it builds upon Prime Video’s existing X-Ray feature.

The streaming platform launched a dedicated news section on Dec. 3, giving U.S. users access to hundreds of 24/7 news channels at no additional cost. This follows Amazon’s decision this past summer to shut down its stand-alone Freevee app and direct viewers to watch that content on Prime Video instead.

Amazon said the new news section will be free for all U.S. Prime Video customers by the end of the year. That means no additional subscription fees. The news destination is easy to find. People can open the Prime Video app, go to the top menu, and tap the news tab to start watching.

As more people cut the cord with cable and turn to streaming options as an alternative for entertainment and news content, the competition among streamers is increasing. Amazon Prime Video remains among the top platforms with around 200 million subscribers, lagging behind only Netflix, according to data from Flix Patrol.

Amazon Prime Video just pulled a noticeable move that could make the streaming platform even more of a worthy contender.

Amazon Prime Video announced a dedicated free news hub for its U.S. subscribers. The streaming giant’s U.S. customers can now tune in to local, national, and global news coverage from major providers, according to its press release.

Prime Video’s experiment with AI generated episode recaps backfired when the system produced wildly incorrect summaries for Fallout. After the backlash, Amazon removed the feature entirely, raising questions whether AI is ready for handling story driven content.

“Video Recaps marks a groundbreaking application of generative AI for streaming,” Gérard Medioni, vice president of technology at Prime Video, said in a November press release. “This first-of-its-kind feature demonstrates Prime Video’s ongoing commitment to innovation and making the viewing experience more accessible and enjoyable for customers.”

Amazon is being forced to repeatedly learn a lesson: use AI slop, and get people yelling at you until you don't.

Amazon Prime Video has seen its Korean content consumption more than double over the past two years, largely driven by viewers in Latin America and Japan.

A German court has ruled that Amazon was not entitled to introduce advertising into films and series on Amazon Prime Video without the explicit consent of existing customers, following a lawsuit

Amazon MGM Studios has unveiled a series of first-look stills for The Wrecking Crew, their action-comedy starring Dave Bautista and Jason Momoa, which premieres on Prime Video on January 28.