White snus pouches were designed to help Swedish women quit cigarettes. They’ve become a staple for American dudes.

Instead, Zyns have become ubiquitous within the so-called manosphere—the circle of youngish bros and middle-aged dudes, led by the likes of Tucker Carlson ... the home of Zyn, where a third ...

As the reign of the Swedish nicotine pouches expands in America—unit sales increased 641 percent between 2019 and 2022, and reported sales of the Zyn brand alone were projected to increase 51 ...

One of the most ardent proponents of the nicotine pouches is conservative commentator Tucker Carlson ... of ways they can do that,” Rosenthal said. “They don’t need Zyn, in particular.