YouTube is launching a new short-form video format that seems an awful lot like TikTok. YouTube “Shorts” are 15-second videos shot on mobile phones. You’ll be able to string multiple video clips ...

There is now a built-in tool that is under testing on YouTube that will help people who want to convert their horizontal, regular videos into vertical Shorts format with ease. The online streaming ...

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

Since TikTok made its splashing debut and amassed its popularity, it has been a vertical video platform that ushered in a new era of content creation and audience viewership where users do not need to ...