Niche: a position particularly well-suited to the person who occupies it. Niche market: the subset of the market on which a specific product or service is focused. Niche marketing: concentrated ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. As the creator economy has been booming, YouTube has remained ...

Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then ...