Is your Yellow Pages advertising costing you money rather than making you money? Does it ever seem like the competition is getting all the calls? Or maybe that nobody is getting all the calls, and ...

If you’re not advertising in your local Yellow Pages, you could be missing out on a critical source of leads. Free, if you’re purchasing a line ad. But the cost of display ads varies from city to city ...

Death, taxes, and Yellow Pages. Some things are almost unavoidable for service contractors. As a writer on Yellow Pages issues, I speak with hundreds of small business people, and very few have ...

An AT&T demonstration video from 1977 showcases a new method for creating ads for the Yellow Pages with computer graphics. An AT&T demonstration video from 1977 showcases a new method for creating ads ...

line or display ads in the Yellow Pages section of your local phone book(s) Don’t think twice about this: You need to be in the Yellow Pages just to let people know you’re a legitimate business and to ...

For years the two most-common ways to reach buyers of pavement maintenance services were ads in local newspapers and ads in the Yellow Pages. This was especially true for contractors pursuing ...

According the Small Business Administration, the average rate of business dissolutions over a six-year period is 62 percent. Less than 20 percent of businesses advertising in the Akron Yellow Pages ...

The Yellow Pages is an effective source of advertising for small businesses, but display ads can cost hundreds and even thousands per month. There are other more cost-effective ways to advertise, ...

LONDON (MarketWatch) -- Yellow Pages Group said its Yellow Pages Income Fund has agreed to buy Advertising Directory Solutions from Bain Capital for C$2.55 billion ($2.07 billion) in cash. ADS is the ...

This is an advertisement from the yellow pages, until they realised that if you turned it upside down and covered the lady's head and the hand holding the glass, all was not as it seemed. The ...

SPECIAL TO CONTRACTOR BERKELEY HEIGHTS, N.J. Although "Plumbing Contractors" last year slipped out of the top 10 headings that people look up in the Yellow Pages, the category still ranks 11th out of ...

Too many businesses have no idea how well their Yellow Pages ads are working, or even if they're working. But the simple truth is that most businesses could be generating more business, if they only ...