Behind the blockbuster nostalgia are smart lessons in cultural participation, consistency, and making value felt.

The spot, directed by Taika Waititi, reunites the cast of the original film, including Jeff Goldblum, Sam Neill and Laura Dern.

UPDATE: A previous version of this story mentioned that famed VFX studio Industrial Light and Magic (ILM) had worked on this ad, as noted by The Hollywood Reporter. A rep for the company has now ...

The 2026 Super Bowl advertising trends include health and telehealth companies talking about weight loss drugs and medical ...

The OG Jurassic Park trio are back together again — this time for the Super Bowl. Sam Neill, Laura Dern, and Jeff Goldblum appear in the first Big Game spot from Comcast's Xfinity. The actors return ...

How much does a Super Bowl commercial cost in 2026? Super Bowl LX ad prices set a new record, costing as much as $10 million for a prime slot during the NFL championship. Specific prices can vary ...

Comcast and Adara, a RateGain company acquired in 2023, have launched a service that connects TV and streaming ad exposure to ...

The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove return on ...