The Culver's logo will be on Wisconsin's football, men's basketball and men's hockey jerseys as part of an expanded sponsorship deal.
Wisconsin football will be sporting a different look for its 2026 season opener against Notre Dame at Lambeau Field.
WISN 12 News on MSN
Culver's becomes first jersey patch for Wisconsin Badgers football, basketball, and hockey
Wisconsin Athletics announced a major sponsorship expansion with Culver's, making the Wisconsin-based restaurant brand the ...
Badgers Wire on MSN
Wisconsin staff, media, and more react to Badgers new jersey patch
The Wisconsin Badgers nearly broke the internet when they announced that Culver's is the team's new jersey patch sponsor.
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