Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. Hot Wheels id is a new smart car and track system from Mattel that combines ...

Osmo has made its name creating augmented reality iPad games for children, and today the Silicon Valley company is launching the result of its collaboration with Mattel: the Hot Wheels MindRacers AR ...

Remember Makedo, the kids' play-kit with tools and fixings to connect together old cardboard boxes and other junk? Well, its perfect companion is the Rolobox, a set of four brightly-colored plastic ...

Houston's Trae Tha Truth is teaming up with Hot Wheels for a fully custom, limited-edition toy to benefit charity. HOUSTON, Texas (KTRK) -- A Houston rapper and activist announced the ultimate Houston ...

Hot Wheels: Rift Rally is a new AR mobile and console game recently announced by creators of the famous toys, Mattel. The package is part of a multiformat release offering an app for iPhone and iPads ...

Have you ever found yourself driving your car and getting the sudden urge to pull over and play a video game about driving toy cars instead, while still in your car? If so, then this is about to ...