Lego keeps beating the toy industry. Its secret weapon is not what you'd expect

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader ...

Lego’s ‘biggest innovation ever’: Here’s what you need to know

How does Smart Play work? What are the new sets like? And is adding tech to Lego even a good idea?

I Got a Sneak Peek at LEGO’s New 'Smart Play' Brick—and It's a Total Game-Changer for Families

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...
Forbes

Inside LEGO’s Biggest Star Wars Set: Meet The Man Behind The $1,000 Death Star

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. The 2025 LEGO Death Star is the biggest and most detailed Star Wars set ...

LEGO to release 15th Anniversary LEGO NINJAGO set — here’s what we know

LEGO has officially unveiled a new 15th Anniversary edition of one of its most nostalgic NINJAGO vehicles: the X-1 Ninja ...
USA Today

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...
nerdist

Introducing LEGO SMART Play: The Most Exciting Evolution in Screenless Play Ever

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...
Palm Beach Post

Lego brings new kid to the block with SMART brick. Here's what it is

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...
Gizmodo

Lego’s First ‘Star Trek’ Set Should Be a Sign of Great Things to Come

Lego's 'Enterprise'-D set is great for 'Trek' fans—but it'd be even better if it heralded a whole line of 'Star Trek' models. Reading time 6 minutes After what’s felt like years of waiting, hoping, ...
Android Police

Lego's brainy brick makes an X-Wing sound like an X-Wing, and no app is needed to fly it

Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. During that time he has reviewed hundreds of ...

Lego's finally making the Super Mario figures fans have been asking for

Six years after revealing the first batch of Lego Super Mario sets, Nintendo and The Lego Group are finally giving fans what they want: Super Mario minifigures. On Tuesday, March 10 (aka, Mario Day), ...
CNN

I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...