Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches ...

The Drum’s new video series, The Science of Buyability, has launched. The series takes its name from the groundbreaking ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...

But here's what they don't see yet. In a few months, the quality of leads will start declining. They'll assume it's ...

Companies in B2B are creating large amounts of content. But not everyone is creating thought leadership. As more companies invest in thought leadership programs, many teams are asking a deceptively ...

Discover B2B crypto payments: the future of cross-border commerce. Learn how blockchain reduces fees, speeds up settlement, ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...