The Pasadena, Calif.-based company plans to release an upgrade for its Keylime Web analytics software at an industry conference, Search Engine Strategies, in San Jose later this month, a ...

While many small business owners have never even heard of web analytics, Jason MacMurray cannot imagine going a day without the stuff. “The better information we have about our site, the better we can ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

The days when companies were content to have a great-looking, functional and heavily trafficked Web site are long gone. Today, a Web site must deliver measurable results. That reality has created a ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Major upgrade to Google's Urchin Web analytics server software is almost three years late and customers worry that may mean it will be discontinued A major upgrade to Google’s Urchin Web analytics ...

For Michael Bellopede, the Internet has made the transition from theoretical science to applied science-or, more to the point, it's moved from an alternative delivery channel to a full-blown business ...

Web analytics is the process of analyzing the behavior of visitors to a website by tracking, reviewing and reporting the data generated by their use of the site and its components, such as its ...