Contrary to popular belief, the Web's overthrow of TV and the demise of the 30-second national spot are far from certain, according to David Verklin, the former head of agency Carat, and now CEO of ...

In an effort to standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has come up with six standard units for mobile ...

An online advertising trade group on Monday plans to unveil standards for bigger Web advertisements as it seeks to breathe new life into the battered industry. The Internet Advertising Bureau (IAB) ...

Seeking to raise the profile of online advertising, an industry trade group that includes members such as MSN, AOL and Yahoo endorsed a new set of ad sizes that are larger than standard Web banners.

SEO, PPC & AIO Guides » Ad Size Guide » Ad Sizes For Website Owners Chat with SearchBot If you have decided to add online advertising to your site, the next step is to decide which ad sizes, in ...

With guidelines for web ad sizes over four years old, it was certainly time for the new IAB standards, which now include skyscrapers and pop-ups, among other previously non-standardized units. Robin ...