‘Who’s Better, Who’s Best’? Pete Townshend Partners With Primary Wave Music

Pete Townshend, the legendary co-founder and guitarist with The Who, is partnering-up with Primary Wave Music on a range of creative rights.

Rock legend reaches 9-figure deal on image, music rights

Legendary guitarist Pete Townshend has agreed to a deal with Primary Wave Music on his name, image, and likeness, and the ...

Pete Townshend’s Music Catalog and Other Rights Acquired by Primary Wave Music in Nine-Figure Deal

Rock and Roll Hall of Famer and main songwriter for the Who — has partnered with Primary Wave in a deal including publishing ...
Music Business Worldwide

Primary Wave strikes partnership with Pete Townshend for ‘future creative endeavors’ including use of his name, image, and likeness rights

Credit: for Primary Wave Townshend performed at Primary Wave's annual Pre-GRAMMY Party at the Waldorf Astoria Beverly Hills ...

Pete Townshend establishes name, image likeness deal with Primary Wave

"Moving forward with my creative and performative work with Primary Wave, at this time of my life when most creatives might ...

Pete Townshend Sells Name, Image, and Music Rights in New Deal: Reports

The Who’s Pete Townshend has reportedly reached a deal with Primary Wave that will focus on his rocker’s name, image and ...
Billboard

Inside Primary Wave’s $1.5 Billion Hit Factory

As publisher primary wave music observes its 15th year in business, founder/CEO Larry Mestel discusses giving a second life to iconic hits by Kurt Cobain, Whitney Houston and Bob Marley… By Tatiana ...