Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...
The art of Christmas visual merchandising—how festive windows turn nostalgia, glitter and fake snow into very real consumer ...
Visual merchandising is a key promotional technique that includes retail store layouts and attractive product displays that enhance product benefits to appeal to target customers. Advertising is used ...
Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...
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