Would you consider the visual aspects of advertising as a form of media based art? Arguably, advertising is a form of artistic expression incorporating the seven visual elements of art. Although the ...

The first flat optical elements were used to protect banknotes and plastic cards in the late 1980s. These optical security elements had the form of flat diffractive optical elements (DOEs) whose ...

The evolution of Internet technology has led to an increase in online users. This study focuses on the pivotal role of visual elements in web content conveyance and their impact on user browsing ...