When it comes to the effects of the Writers Guild Association (WGA) and SAG-AFTRA strikes, four in 10 Americans have responded with a big yawn, taking no specific action in response to the loss of new ...

This paper reviews recent literature on the media behavior of working and non-working women and reports results of a study on the television viewing behavior and magazine readership of working and non ...

Although about three-quarters of U.S. households with the internet have at least one smart TV, those devices have little effect on consumers’ TV viewing, according to Kagan’s Q1 2022 U.S. Consumer ...

With Disney and Netflix becoming the latest providers to succumb to the inevitable commercial realities of the subscription-only TV business model, it makes you think about the amount of advertising ...

Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay. Snapchat commissioned a research study to understand how ...