We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must ...

Forbes contributors publish independent expert analyses and insights. In the age of Google and now ChatGPT, we take quality search for granted. We’re used to having information at our fingertips, but ...

This is a structural shift in how digital presence is valued. Companies that understand this will treat AI visibility as a ...

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Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges. Google uses multiple methods to measure search quality, ...

Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if ...

OpenAI is updating ChatGPT search, its web search tool in ChatGPT, to give users an improved online shopping experience, the company announced Monday. When ChatGPT users search for products, the ...