In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Nowadays, the word “insight” is used by many market researchers to describe the means by which companies and brands can understand their customers’ tastes, motivations and needs. These insights allow ...

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...