Social media influencers are a powerful force for Los Angeles beauty and fashion companies to drive brand awareness, customer engagement and boost overall sales. “It definitely felt like validation,” ...

Makeup trends in 2026 are defined by a shift away from perfected finishes and toward makeup that looks intentional, wearable, ...

Beauty brand incubator Beaubble has worked with some major influencers since the company launched in 2018, including model Elsa Hosk, influencers Abbie Herbert, Teni Panosian and others. Through all ...

CHICAGO (WLS) -- Attitudes are shifting around beauty at every age and major brands are taking notice. Each year, beauty retailer Sephora designates a group of online beauty influencers as ambassadors ...