NEW YORK — The vehicle industry's quest for quieter cars is driving demand for noise-dampening components, a development Pirelli Tyre is meeting with tire technology it claims reduces road noise by up ...

I've said on the CarPro Show many times that when I needed anything regarding tires, I trust Discount Tire (known as America's Tire in parts of California) and have for many years. I hear from many ...

Goodyear Tire & Rubber Co. is getting in on the specialty tire game for electric vehicles with its new all-season ElectricDrive GT tire. Basically, this bad boy is designed to reduce road noise and ...

New electric and hybrid vehicles bring new challenges for tire manufacturers: because the car itself is so quiet, tire noise is more noticeable. And, with maximizing vehicle range at top of mind, ...

What's in a name? If it's embossed on the sidewall of a tire, a lot. The best tire brands work hard to preserve their decades-long reputations. The ride, handling and safety of your vehicle depend ...

Goodyear Tire & Rubber patented a pneumatic tire design with multiple layers of open cell noise damping foam strip material attached to the innerliner below the tread portion. The layers are ...

While CES has historically been a consumer electronics-focused event, it has recently become increasingly important for the automotive industry as new and innovative technologies find their way into ...

Electric vehicles need tires that were designed with different priorities. And this past week another big player in tires, Goodyear, is recognizing that—with its first North American-market ...

A section of Interstate 35 in Duluth is a testing ground for an unusual concrete-grinding process that’s designed to make tires hum rather than squeal on older concrete pavements. So far, the ...