The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

As part of the rebrand, Apple promised “a vibrant new identity” for their service, and they delivered on that. Oscar-winning ...

The Apple TV rebranding is officially official. What was first slipped in covertly in a press release for F1: The Movie has ...