The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Macworld Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

The Apple TV rebranding is officially official. What was first slipped in covertly in a press release for F1: The Movie has ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...