Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over $4 billion having been invested by 931 first ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

Old-fashioned TV ads still do the trick for banks that want more deposits, especially among smaller institutions, a new study finds. Banks' deposits rose by an average of 14% at each branch in the U.S ...