In time for summer that is full of light and fun, Swatch decided to bring back its standout NEON collection – which brings bold color to its catalog. With the return of the collection, the Swiss ...

Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream design and then see it appear on a real, orderable timepiece. Instead of ...

Swatch expands its most hyped release’s proprietary material and fun color palette to a collection of very affordable dive watches. Every product is carefully selected by our editors. If you buy from ...