An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Storytelling can be a powerful psychological motivator which is one of the reasons it lends itself so well to marketing. I fell in the shower the other day. Not exactly a proud moment. Don’t worry; ...

When used for marketing, storytelling is an excellent way to help audiences conclude that brands understand their challenges and triumphs. Several brands have taken that approach and have gotten off ...

Storytelling—a practice as old as human existence—is something that the marketing world is constantly chasing. When executed in the proper way, storytelling can be a compelling advertising tactic. B2C ...

Are you tired of the same old marketing strategies that yield average results? Do you feel like you're just digging a hole in dry sand? If you're looking for a fresh perspective on B2B marketing and ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Effective storytelling ...