Microsoft and Sony are reportedly planning to add advertising in some of their free-to-play video games by the end of this year. Last month it was reported that both Microsoft and Sony have been ...

In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

Microsoft might not be the only console maker hoping to place more ads in games. Insider sources (sub. required) say Sony is testing an initiative that would sell and place ads in free-to-play ...

Previously, we reported on Microsoft's move to put ads in Xbox games. While it would only affect free-to-play games, it's still a big push as ads in console games isn't exactly a common occurrence.

Fresh off the release of a couple extremely awesome commercials featuring the 40GB PS3 and a slew of other great features that make us love our PlayStation 3, we were starting to regain some of our ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Sony is going all out and spending far more than usual in advertising this calendar year, betting ...

Sony Pictures Entertainment announced Friday that it will no longer promote its movies using man-on-the-street testimonials after it was revealed that nationally televised spots for Mel Gibson’s ...

So I stand by my opinion that the photo was a poor choice for this ad--just for different reasons than I initially thought. Gordon Haff is Red Hat's cloud evangelist although the opinions expressed ...

Man, Sony can't catch a break these days. Right on the heels of an unexpectedly explosive controversy over race-based caricatures in Loco Roco, Sony now faces even more charges of racism. In ...

The PS5 is hitting the airwaves. Sony just unveiled the first ad for its new console, and it’s a little hard to parse. There’s some ice cracking up in a sort of eldritch fashion, a woman doing some ...