Snapchat introduced a suite of new augmented reality (AR) and machine learning (ML) tools tailored specifically for advertisers at the 2024 IAB NewFronts event. The company emphasized its ongoing ...

Snapchat is teaming with luxury brands Chopard, Boss and Lancôme for a shoppable augmented reality experience called the Snapchat Winter Village, according to a company blog post. The Snapchat Winter ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...

Snapchat's new Spectacles AR glasses are the first pair of smart specs that gave me a glimpse of the future of eyewear. How so? Well, aside from being able to play a virtual game of frisbee with a ...

Hot on the tail of Niantic teasing a pair of AR glasses earlier this week, a new report from The Information says the company is readying a pair of its Spectacles glasses with proper AR functionality.

Snapchat has been touting the popularity of augmented reality, particularly among younger consumers. In April, the company found in its survey of 16,000 people that 92% of Gen Z respondents said they ...

DoorDash is sponsoring a set of augmented reality (AR) lenses that lets Snapchat users immerse themselves in virtual versions of popular restaurant chains. Baskin Robbins, Buffalo Wild Wings, ...

The new AR feature allows users to virtually test out colors and other 2D designs for nails. The new AR feature allows users to virtually test out colors and other 2D designs for nails. is features ...

Netflix, Sony, and more studios have used Snapchat AR lenses to market movies like "Morbius." Snapchat says 200 million people engage with AR on its platform each day. A Snapchat exec said using AR ...