Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

United expands MileagePlus perks, boosts credit card path to status.

Explore how loyalty programs are evolving into critical revenue engines, focusing on customer retention, data utilization, ...

Gap (NYSE:GAP) has introduced a new loyalty program called "Encore". The program connects Gap's brands with entertainment partners Disney, NBCUniversal, and AMC Theaters. The launch marks a shift in ...

United Airlines Holdings Inc. is overhauling its loyalty program, offering more benefits to customers who carry the airline’s ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Royal Caribbean Group is about to make travel loyalty more rewarding for cruise vacationers as it moves to simplify and unite the loyalty experience across its cruise brands. While each of its cruise ...

SeQura’s Adrián Escudé claims traditional loyalty systems are failing to build trust and explains how Bitcoin rewards can fix it ...

Remember the iconic scene from Parks and Recreation, where Ron throws out his whole computer after learning about cookies? Well, we believe he would be a very happy camper in 2025! We all know how ...