Short-form video is dominant on social media, and so many of us are constantly scrolling as our algorithm feeds us ...

Sol, Brita, Amtrak—which brand is going to try to rot our brains next? A few months ago, I was scrolling through TikTok when ...

Ever spend a little too much time scrolling through social media or binge-watching shows and end up feeling…fuzzy? The phrase “brain rot” has exploded online, used to describe everything from too much ...

While not a clinical diagnosis, the term ‘brain rot’ captures the burnt out feeling that follows an online scrolling session If you’re finding it hard to focus, feel a bit low and have a memory like a ...

Teens talk about their “brain rot” online. While there isn’t data to back it up, per se, experts do have concerns about the ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

While not a clinical diagnosis, brain rot describes the “deterioration of a person’s mental or intellectual state,” often caused by overconsumption of material, particularly online, according to the ...

So just what is "brain rot" and how did the term start? ““Brain rot” is a term for the mental decline that can come from overconsumption of low quality or unchallenging online content,” Healthline ...

protect the brain as it ages. For the publishers of the Oxford English Dictionary, however, 2024 was the year of brain rot. "Brain rot" is a term that describes either the cause or effect of spending ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

I open my DMs to an Instagram gallery my younger sister sent me of the zodiac signs as different rats. "Lmao so me," I absentmindedly respond upon deeming my rat acceptable. Our conversations ...

I was recently sitting with my friend’s 9-year-old son, Guillermo, as he teed up a YouTube video on the TV. I’d wanted to get a kid’s perspective on “brain rot,” Oxford University Press’ 2024 word of ...